Published: 15 August 2023
I’m delighted that BBC Studios is partnering with Budge Studios on this exciting venture bringing Bluey and the Heeler family into our gaming portfolio."
Watch announcement trailer and download image assets here.
https://bbcw.box.com/s/u7mye4hum5p47rnttfvz0kgv2cupru5v
BBC Studios have partnered with Budge Studios to launch the first-ever Bluey mobile app game, “Bluey: Let’s Play” which will be available at the Apple App Store, Google Play and Amazon Appstore from 15th August 2023.
“Bluey: Let’s Play” is based on the Emmy and BAFTA Award-winning global TV show that follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Like every kid her age, the thing Bluey likes to do best is play games. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways bringing her family and the whole neighbourhood into her world of fun. Bluey showcases the joyful simplicity that can be found in families, by bringing to life how children learn and grow through play.
Bluey’s Heeler family home comes alive in this exciting interactive app gaming experience, packed with amazing things to see and do. Navigating through every room allows players to join in with making food, playing with toys, making music and so much more. Everything is interactive and responds to your touch. Make up your own stories as you go, just like Bluey!
Exploring and interacting with various Bluey environments, fans can recreate moments from episodes, such as building and using the pizza oven in the backyard or testing out different recipes in the kitchen.
“Bluey: Let’s Play” is free to download and gives free access to locations such as the kitchen and backyard, as well as characters Bingo and Bluey. Paid subscribers will be given access to more characters and locations such as the Heeler living room, playroom and bathroom, with extra rooms launching later in the year.
Stephen Davies, Managing Director, Consumer Products & Licencing, BBC Studios said: “I’m delighted that BBC Studios is partnering with Budge Studios on this exciting venture bringing Bluey and the Heeler family into our gaming portfolio, giving fans around the world the opportunity to enjoy this fun interactive app gaming experience.”
Henrietta Hurford-Jones, Commissioner & Executive Producer of Bluey for BBC Studios Kids & Family said: “We’re very excited to be bringing the official Bluey mobile app game to our audiences across the globe. The whole family will love seeing the Bluey Heeler home come alive in this exciting interactive game while having the chance to explore the fun world of Bluey.”
Mike Elman, Co-CEO/Founder Budge Studios said: "As huge fans of the show ourselves, we're excited to bring Bluey to life on mobile devices for the first time ever. We think kids and fans of the show will love the interactive gameplay and creating their own stories in the Bluey universe.”
Since bursting onto TV screens in Australia in 2018 Bluey, produced by Ludo Studio and jointly commissioned by BBC Studios Kids & Family and ABC Children’s has enjoyed a plethora of critical success at home and aboard. The show recently won a 2022 BAFTA Children & Young People Award in the International category and picked up its fourth consecutive AACTA Best Children’s Programme award to add to an International Emmy and numerous awards for craft and production around the world.
A ratings hit, Bluey is the #1 children’s show in Australia and the #1 rated show on CBeebies in the UK.
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For More information: Emma Burch, Communications Manager: Emma.burch@bbc.com
About Bluey
Bluey is created and written by Joe Brumm and produced by Emmy® Award-winning Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government.
The series follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun.
The series has also enjoyed a plethora of critical success at home and abroad, winning a 2022 BAFTA Children & Young People Award in the International category, and recently picked up its fifth consecutive AACTA Best Children’s Programme award – in addition to an International Emmy® and numerous craft and production awards around the world.
About BBC Studios
BBC Studios is a commercial subsidiary of the BBC Group with sales of £2.1 billion (2021/22: £1,630 million). Able to take an idea seamlessly from thought to screen and beyond, the business is built on two operating areas: the global Content Studio, which produces, invests and distributes content globally and Channels & Streaming, with BBC branded channels, services and joint ventures in the UK and internationally. Around 2,500 hours of award-winning British programmes are made by the business every year, with over 80% of total BBC Studios revenues coming from non-BBC customers including Discovery, Apple and Netflix. Its content is internationally recognised across a broad range of genres and specialisms, with brands like Strictly Come Dancing/Dancing with the Stars, Top Gear, the Planet series, Bluey and Doctor Who. BBC.com is BBC Studios’ global digital news platform, offering up-to-the-minute international news, in-depth analysis and features.
BBC Studios | Website | Press Office | Twitter | LinkedIn | Instagram |
About Budge Studios
Budge Studios was founded in 2010 with the mission to entertain and educate boys and girls around the world, through innovation, creativity and fun. Its high-quality app portfolio consists of original and branded properties, including Bluey, PAW Patrol, Barbie, Thomas & Friends, Transformers, My Little Pony, Strawberry Shortcake, Caillou, The Smurfs, Hello Kitty and Crayola. Budge Studios maintains the highest standards of safety and age-appropriateness and has become a global leader in children’s apps for smartphones and tablets. Visit us: https://budgestudios.com/
About Ludo Studio
Ludo Studio is a BAFTA, multi-Emmy® and Logie award-winning Australian studio that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere.
ludostudio.com.au
